Golden A' Design Award Winner 2019
minimalist clock design, triadic composition, horizontal alignment, circular forms, geometric timepieces, matte black bezels, pure white faces, achromatic palette, monochromatic scheme, stark contrast, high-key background, cream neutral ground, contemporary product design, horological innovation, conceptual timekeeping, inverted clock reading, dual time notation, symmetrical arrangement, crystallographic balance, central axis emphasis, industrial design aesthetic, mid-century modern influence, Bauhaus rationality, Swiss design precision, Scandinavian minimalism, clean lines, geometric reduction, essential forms, studio photography, diffused lighting, shadowless illumination, flat spatial construction, two-dimensional plane, hard-edge precision, crisp contours, digital rendering quality, typographic clarity, numerical notation, paired time readings, clockwise convention, directional reversal, temporal measurement, philosophical design, intellectual wit, conceptual product, functional art object, wall clock series, timepiece variations, sequential presentation, editorial visualization, design documentation, pristine surface, matte finish, uniform smoothness, technical exactitude, measured spacing, rhythmic repetition, visual cadence, modernist restraint, design forward thinking, contemporary functionality, innovative interface, unconventional reading, cognitive engagement, perceptual challenge, temporal philosophy, measurement systems, cultural convention, arbitrary directionality, playful intelligence, quiet humor, contemplative design, rational aesthetics, systematic thinking, grid-based logic, modular presentation, serial variation, typological study, design lineage, product semantics, form language, material honesty, functional clarity.
While time flies by, clocks have stayed the same. Reverse is not an ordinary clock, it's the reversal, a minimalistic clock design with subtle changes making it one of a kind. The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. Reverse was created by removing all elements of a clock except its cylindrical base, from there imagination took over. This clock design aims to remind you to embrace time.